mare ingenii

services

strategy

holistic Research

What is it?

Comprehensive research that involves in-depth exploration of the market and target audience, encompassing aspects such as benchmarking of existing solutions, definition of market segments, and overview of user personas.

Who takes care of this?

Business analyst & Researcher.

How long does it take?

This depend on the scope of the project, but can vary from 2-14 days.

What are the deliverables?

Report with conclusions and listed resources.

How much does it cost?

2 800 €

Product Ideation Workshops

What is it?

A collective gathering with the purpose of generating fresh and inventive ideas. Typically, there are 2-3 sessions involving exercises designed to collect essential information such as Value Proposition, Points of Differentiation (PoD), Persona, and Customer Problems.

Who takes care of this?

Business analyst & UX designer.

How long does it take?

2-5 days that includes workshops and report

What are the deliverables?

Report with findings and suggestions of next steps.

How much does it cost?

2 800 €

Product  Audit

What is it?

Assessment of a specific product or service, to determine its adherence to predefined criteria, including specifications, performance, customer requirements, accessibility and usability standards.

Who take care of this?

Business analyst, UX designer, UI designer & Tester.

How long does it take?

5-10 business days depending on the depth of the product.

What are the deliverables?

Report with conclusions, recommendations, and proposition of next steps.

How much does it cost?

4 000 €

Product Development Strategy

What is it?

The process of analyzing and synthesizing market data, internal company information, and the product's ideation or concept, culminating in a strategic plan for product development and monetization.

Who take care of this?

Business analyst.

How long does it take?

3-10 business days depending on the scope of the project.

What are the deliverables

Strategy plan document that includes : action plan, definition of success, set of KPIs.

How much does it cost?

2 500 €

Brand heart

What is it?

Discovery and definition of the core beliefs or principles that guide an organization's actions and behaviours. A concise statement that defines the present purpose or goal of an organization, typically answering the questions "What & why do we do?", "Who do we do it for?", and "How do we do it?"

Who take care of this?

Business analyst, Strategist & Copywriter.

How long does it take?

5-10 business days.

What are the deliverables

A document or and report showcasing a clear statement of the company's overarching reason for existence beyond profit.

How much does it cost?

1 700 €

Naming

What is it?

The process of creating a unique word / set of words to identify a product, company, or idea. During this process we’ll go through research, brainstorming session, testing the naming for relevance and resonance and ensure availability of trademark and domain.

Who take care of this?

Business analyst, Copywriter & Branding specialist.

How long does it take?

5-10 business days.

What are the deliverables

A chosen name for the product, company, or idea. Often, a shortlist of potential names is provided, with one finalized after checks and validation.

How much does it cost?

1 300 €

Messaging

What is it?

A comprehensive guidance that outline main communication pillars, tone of voice and set of rules with precise use cases, based on detailed brand analysis, product-market-brand fit research and value proposition definition.

Who take care of this?

Copywriter, Strategist & Branding specialist.

How long does it take?

5-10 business days.

What are the deliverables

A documentation with detailed guidelines.

How much does it cost?

1 700 €

Marketing Strategy

What is it?

Comprehensive plan that describe how a company will promote and sell its products or services. It involves decisions on target audiences, positioning, pricing, and promotional activities to achieve specific business objectives.

Who take care of this?

Business analyst & Strategist.

How long does it take?

10-15 business days.

What are the deliverables

Marketing strategy document.

How much does it cost?

3 500 €

Product analytics

What is it?

Definition of key performance indicators through deep uncovering the business needs and logic. Finding and implementing the best fit tools to track and gather the product data, in order to receive insights on users behaviour and help business make informed decisions to enhance its performance, user experience and overall success.

Who take care of this?

Business analyst & UX designer.

How long does it take?

5-10 business days depending on the depth of the product.

What are the deliverables

Definition of KPIs, analytics dashboard allowing too track metrics, guidance on future steps.

How much does it cost?

2 800 €

design

UX Design

What is it?

This phase encompasses a range of activities including research, brainstorming, creating digital wireframes and validation. With a focus on enhancing the overall satisfaction and usability for the end user and to meet business goals we will outline the structural layout and functionality of the product without incorporating detailed design elements.

Who takes care of this?

UX designer & UX Researcher.

How long does it take?

15-20 days, contingent on the design's complexity and the number of iterations involved.

What are the deliverables?

Digital wireframes.

How much does it cost?

6 000 €

UI DESIGN

What is

UI Design involves creating high-fidelity (hi-fi) designs, which are intricate, pixel-perfect, and vibrant representations showcasing the final product's visual aesthetics. This includes colors, typography, and imagery.

Who takes care of this?

UI designer & UX designer

How long does it take?

15-20 days, contingent on the design's complexity and the number of iterations involved.

What are the deliverables?

Pixel-perfect design mockups.

How much does it cost?

6 000 €

Clickable prototype

What is it?

A dynamic, interactive model of a digital product that allows users to navigate and experience its functionality as if it were a fully developed application. It serves as a visual representation for testing and validating the user interface and user experience before the actual development phase.

Who takes care of this?

UX designer & UI designer.

How long does it take?

7-10 days, post UI design.

What are the deliverables?

Interactive prototype of the product.

How much does it cost?

3 200 €

design system

What is it?

A design system is a cohesive set of rules, components, colors, font hierarchy & styles that helps maintain consistency and efficiency in the creation of digital products. It provides a standardized framework for design and development, ensuring a unified visual and functional language across various elements and interfaces.

Who takes care of this?

UI designer & UX designer.

How long doest it take?

From 4 to 8 weeks, depending on the complexity and comprehensiveness of the system.

What are the deliverables?

Extensive documentation encompassing design principles, UI components, styles & patterns, supplemented by a toolkit or library.

How much does it cost?

9 600 €

user interviews

What is it?

Involve direct conversations between researchers or designers and individuals to gather insights into their experiences, preferences, and needs related to a product or service. These interactions help in understanding user perspectives, refining design decisions, and improving the overall user experience. It might include testing of the product as well.

Who takes care of this?

UX researcher & UX designer

How long doest it take?

10-15 days, depending on participants availability.

What are the deliverables?

Report highlighting of main insights & recommendations.

How much does it cost?

4 500 €

Design sprint

What is it?

It empowers you to answer critical business questions through brainstorm, design and testing with a customers of your product prototype MVP without significant financial investment. Design Sprints involve five key phases: Empathize, Define, Ideate, Prototype, and Test.

Who takes care of this?

UX designer, UI designer, Business analyst & Project manager

How long doest it take?

10 days.

What are the deliverables?

Prototype of product MVP & report.

How much does it cost?

12 000 €

Brand identity

What is it?

Comprehensive offering that assists businesses in developing a distinct and cohesive visual and conceptual representation of their brand. This service typically involves creating logos, color schemes, typography, and guidelines, ensuring a consistent and recognizable brand image across various platforms and materials.

Who takes care of this?

Graphic designer & Business analyst.

How long doest it take?

10-15 days.

What are the deliverables?

Brandbook.

How much does it cost?

6 000 €

Product blueprints

user stories

What is it?

User-centric feature or function descriptions, typically following the format: "As a [type of user], I want [a goal] so that [a reason]."

Who takes care of this?

Business analyst & System analyst.

How long does it take?

5-10 business days, depending on the scope of the project.

What are the deliverables?

A compilation of written user stories, frequently documented in tools such as JIRA or Trello, ready for selection by development teams.

How much does it cost?

3 500 €

ux blueprint

What is it?

A compilation of documents, diagrams, and other materials that encapsulate the research, decisions, and processes pertaining to the user experience design of a product.

Who takes care of this?

UX Designer, Business analyst & System analyst.

How long doest it take?

5-10 days, it aligns concurrently with the UX design process.

What are the deliverables?

A compilation of research findings, design decisions, wireframes, prototypes, and other materials integral to the user experience design process.

How much does it cost?

4 400 €

Technical documentation

What is it?

This document encompasses the product's definition and specifications, quality assurance, manufacturing details, features and functions description, as well as maintenance and troubleshooting information. Its purpose is to deliver sufficient information for a comprehensive understanding of the internal and external dependencies of a product.

Who takes care of this?

Technical writer, Business analyst & System analyst.

How long doest it take?

10-15 business days.

What are the deliverables?

A compilation of research findings, design decisions, wireframes, prototypes, and other materials integral to the user experience design process.

How much does it cost?

5 800 €

User manuals

What is it?

Comprehensive document that is addressed to end-user and provide detailed information on how to use a product, includes step-by-step instructions, FAQs, installation guide, features and functions overview.

Who takes care of this?

Technical writer, Business analyst & System analyst.

How long doest it take?

10-15 business days.

What are the deliverables?

A compilation of research findings, design decisions, wireframes, prototypes, and other materials integral to the user experience design process.

How much does it cost?

5 800 €

Packages

We stand for holistic approach, and we've crafted special packages to make things easy for you. These packages are designed for your convenience and maximum benefit, reflecting our commitment to simplicity and excellence. Skip the complexity of dissecting individual offers – choose our packages for guaranteed top-tier quality.

audit

What’s the goal?

To grasp the product's current status, considering market perspectives (Macro/Micro), user metrics (both in terms of quantity and quality data), and design aspects.

How long does it take?

2-3 weeks depending on the complexity of the product.

What are the deliverables?

A comprehensive report featuring conclusive insights and precisely outlined next steps. This report delves into a detailed analysis, highlighting identified issues, articulating critical concerns, conducting heuristic evaluations, and assessing the market-product fit.

How much does it cost?

from 8000 €

design sprint

What’s the goal?

It empowers you to create, test, and launch your prototype in the market without significant financial investment. Design Sprints involve five key phases: Empathize, Define, Ideate, Prototype, and Test.

How long does it take?

2 weeks

What are the deliverables?

Following the completion of the design sprint, an incremental step is taken, accompanied by a subsequent plan or suggestions for further action.

How much does it cost?

From 6000 €

product ideation

What’s the goal?

To understand the essence of the product and articulate the vision more clearly.

How long does it take?

Up to 3 weeks

What are the deliverables?

Clearly defined and mapped the product idea, encapsulated in a workshop report.

How much does it cost?

From 12000 €

start-up

What’s the goal?

Refine the concept and prepare for an impactful presentation aimed at attracting capital.

How long doest it take?

Up to 4 weeks

What are the deliverables?

A precisely articulated and interactive prototype.

How much does it cost?

From 19000 €

full product bundle

What’s the goal?

To obtain the finalized product, prepared for development.

How long doest it take?

1-4 weeks, depending on the depth of planning and research.

What are the deliverables?

Validated interactive prototype along with complete product blueprint.

How much does it cost?

From 30000 €

NGO

What’s the goal?

Support and assist NGOs that are making a positive impact on communities and the world through their product or service.

How long doest it take?

Depending on the scope and complexity of the project.

What are the deliverables?

Varied based on requirements and our capabilities.

How much does it cost?

TBD

TRANSPARENCY